Prescott Frontier Days Impact on Local Tourism | Prescott Frontier Days

Nestled in the heart of Arizona, Prescott is home to a legacy event that has left an indelible mark on American rodeo culture – the Prescott Frontier Days.

Often celebrated as the World’s Oldest Rodeo, it’s not just an event; it’s a celebration of heritage, culture, and the indomitable spirit of the American West.


But beyond the festivities and thrills, the Prescott Frontier Days impact on local tourism has been profound, giving the city a robust economic boost and positioning it as a must-visit rodeo destination.

Overview of Prescott Frontier Days

Delving into the past, Prescott Frontier Days was more than a simple community gathering. It began in 1888, becoming an annual event where cowboys showcased their skills, competing in thrilling contests while spectators reveled in the excitement.

Yet, the evolution hasn’t stopped there. Over the decades, Frontier Days has expanded in scope and magnitude. Today, the event boasts a medley of attractions that cater to both traditional rodeo enthusiasts and new visitors.

From classic rodeo events like bull riding and steer wrestling to parades, dances, and arts and crafts fairs – it’s a comprehensive celebration of Western heritage.

Economic Impacts

Prescott’s economy witnessed a significant uptick during the Frontier Days. Direct financial contributions from ticket sales, sponsorships, and on-site purchases surge, filling the city’s coffers.

However, the ripple effect transcends the rodeo grounds. Local businesses, particularly those in the hospitality sector, experience heightened activity. Hotels often report full occupancy, while restaurants are bustling with patrons eager to savor local cuisines.

According to a report by the Arizona Office of Tourism, events like Frontier Days can lead to a substantial increase in local business revenues, reinforcing the importance of such cultural events for smaller cities.

Cultural and Social Impacts

Beyond economics, the Frontier Days played an instrumental role in preserving and promoting Prescott’s rich cultural tapestry. It’s a time when stories of the old are narrated, traditions are revered, and the local way of life is celebrated.

Furthermore, the event fosters a heightened sense of community. Residents come together, not just as spectators but as active participants – volunteering, organizing, or even performing. Such engagements cultivate community bonds, ensuring that the spirit of Frontier Days is carried forward by every generation.

Infrastructural Developments

Tourism often necessitates infrastructure enhancement, and Prescott is no exception. With Frontier Days drawing crowds from far and wide, the city has had to adapt and evolve.

One can observe discernible upgrades in local facilities. From improved seating at the rodeo grounds to enhanced public amenities, the city ensures visitors have a comfortable experience. Transportation too has seen upgrades. The local transit system often runs additional services, ensuring attendees can commute with ease.

Furthermore, technology plays its part. Many local businesses have embraced digital integrations, allowing tourists to make reservations, book tickets, or even order food online, enhancing the overall visitor experience.

Influence on the Accommodation Sector

The influx of tourists during Frontier Days is a boon for the accommodation sector. Hotels, motels, and even quaint bed-and-breakfasts witness increased bookings.

Local businesses, sensing the opportunity, often offer special packages, luring tourists with attractive deals. These aren’t limited to just stay options.

Many include guided tours, special dinners, or even tickets to the rodeo events. Such comprehensive packages are a win-win, providing tourists with value-for-money deals while ensuring local businesses thrive

Boost to Recreational Activities

Frontier Days, while central, isn’t the only attraction. The event’s popularity has led to a parallel rise in other recreational activities. Tourists often indulge in guided tours, exploring Prescott’s historic landmarks or embarking on nature treks in the nearby forests.

Nightlife too gets a boost. Bars, pubs, and entertainment venues often host special events, ensuring visitors have ample avenues to unwind after a day at the rodeo. Whether it’s live music, dance nights, or themed parties – there’s something for everyone.

Increase in Culinary Tourism

A trip to Prescott during Frontier Days is also a culinary delight. The city’s eateries go all out, offering special menus that highlight local delicacies.

Pop-up food stalls become a common sight, each vying for the attention of hungry patrons. From traditional Western barbecues to contemporary fusion dishes, the array is vast. Moreover, thematic restaurants, inspired by the Wild West, become the talk of the town, offering not just food but an immersive experience.

Enhancement of Arts and Crafts

Frontier Days is also a platform for local artisans. Craft fairs and exhibitions become a hotspot, where visitors can purchase handmade souvenirs, jewelry, or artworks. Such platforms are more than just sales avenues. They are a testament to the city’s rich artistic heritage.

Moreover, workshops and interactive sessions become commonplace. Tourists can learn pottery, traditional weaving, or even painting, taking back not just a product but a skill.

Environmental Considerations

The influx of tourists and the scale of the event also bring forth environmental considerations. Over the years, Prescott has taken commendable steps to ensure sustainability.

From promoting eco-friendly practices among vendors to efficient waste management, the city prioritizes the environment. Educational campaigns, urging visitors to adopt green practices, are also a common sight.

Marketing and Promotion

The digital age has transformed how Frontier Days is promoted. Social media campaigns, engaging video content, and interactive websites ensure the event reaches a global audience.

Local businesses too have jumped on the bandwagon, leveraging the event’s popularity to promote their offerings. A study by HubSpot suggests that events with strong online engagement witness higher on-ground footfalls, a trend clearly visible during Frontier Days.

Future Outlook

While Frontier Days has a storied past, the future looks equally promising. Plans are afoot to expand the event, introducing new attractions while preserving its core essence. Yet, challenges remain.

From ensuring sustainability to managing the increasing footfall, Prescott has its task cut out. But given the city’s track record, there’s little doubt that Frontier Days will continue to be a beacon of rodeo culture for years to come.

Comparison with Other Rodeo Events

Every rodeo event has its unique flavor, and while comparisons are inevitable, Frontier Days holds its own. Its longevity, the blend of tradition with modern attractions, and the community’s involvement set it apart.

However, as per the Rodeo Historical Society, adopting best practices from other successful rodeo events can be beneficial, ensuring Prescott Frontier Days remains at the forefront of rodeo tourism

Feedback and Reviews

The testament to Frontier Days’ success lies in the glowing testimonials from visitors. Many laud the event’s organization, the array of attractions, and the warmth of the local community. Yet, like all large-scale events, criticisms exist.

Prescott, ever the attentive host, often takes such feedback constructively, making necessary adjustments, and ensuring every year is better than the previous.


In this section, we will be delving into some of the most common inquiries and curiosities that surround our topic.

Are there any special packages available for tourists?

Absolutely! Many local businesses offer special packages during Frontier Days. These range from accommodation deals to guided tours, ensuring tourists get the best of Prescott.

What are the accommodations and facilities during the event?

Accommodations are top-notch, with hotels often sprucing up their facilities in anticipation of the influx of tourists. The city also enhances public amenities, ensuring visitors have a comfortable experience.

What are some must-do activities for first-time visitors?

Apart from enjoying the rodeo events, first-timers should explore Prescott’s historic landmarks, indulge in local cuisines, and participate in arts and crafts workshops. Nature enthusiasts can also embark on treks in the surrounding forests.

How does Prescott Frontier Days contribute to community welfare?

Beyond boosting the economy, the event fosters community spirit. It’s a platform for local artists, restaurateurs, and businesses. Furthermore, revenues generated often fund community projects, enhancing local infrastructure and facilities.


Prescott Frontier Days isn’t just an event; it’s an embodiment of culture, heritage, and community spirit. Its impact on local tourism is profound, fueling the economy, promoting local businesses, and positioning Prescott as a must-visit rodeo destination.

The event’s success lies in its ability to evolve, embracing modern trends while staying true to its roots. With a blend of thrilling rodeo events, cultural activities, and a community that welcomes visitors with open arms, Frontier Days promises an experience that’s both exhilarating and heartwarming.

As the sun sets over the rodeo grounds, one thing is clear – the legacy of Prescott Frontier Days is here to stay.

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About the author

Hi, I'm Teri Franks, the voice behind Prescott Voice. I've spent years immersing myself in all that Prescott has to offer, and I love sharing the unique stories and experiences I've discovered. When I'm not writing, you'll find me exploring Prescott's trails or tasting our local cuisine. I believe that the vibrant lifestyle here in Prescott inspires us to live a healthier, happier life. Come join me on this exciting journey as we explore Prescott together.

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