Well, you’re not alone. Me, too!
Whether most baby boomers know it or not, they have power by their sheer numbers (73 million strong) to create a sea of engaging video content for social media platforms.
But only some of the older generation, including Gen X, are creating video content compared to Gen Z at 96% and Millennials at 87%. Why? It’s a great question and one I can’t answer definitively.
We all are our own worst critics. Maybe we don’t think we are pretty enough, handsome enough, or young enough, or perhaps it’s a fear of technology. We think we can’t possibly figure it out.
Let me be the first to clue you in on something. There will always be someone smarter, prettier, more handsome, and younger than you are. So don’t let this be the reason. I got over this real quick. I have things I want to share with others. I’m sure you do, too!
In researching for this article, I learned that few older people, especially boomers, have YouTube channels or longer form content.
The statistics showing percentages for YouTube account holders as of May 2022 reflect that only 53% of 73 million baby boomers had an account with YouTube. However, it does not tell us the number or percentage of baby boomers creating video content.
I expect that the 53% of baby boomers with YouTube accounts are consuming content, not creating content which is a shame. You don’t have to have a YouTube account to watch videos. So it’s clear that many boomer YouTube accounts remain inactive.
So, let’s get going, boomers and Gen Xers. From crafting engaging content on YouTube, TikTok, and Instagram to maximizing reach across all platforms – there’s no limit to what impactful videos the older generation can create.
I am here to encourage you to consider creating social media content.
So, let’s explore the untapped potential for baby boomers on social media.
Harnessing the Power of Social Media
Baby boomers are loaded with content. Their lives are filled with expertise and knowledge they can share with other baby boomers, especially the younger generation.
With long lives lived and much to share, baby boomers (and GenX) have the potential to be the best at creating gripping social media content.
While many Gen Z and Millennials criticize baby boomers for being “out of touch” or “just too damn old” to relate, young people are taking full advantage of appealing to baby boomers and the aging Gen Xers.
Savvy young business-minded people use YouTube and TikTok to reach baby boomers as boomers often search for videos on travel, health and wellness, DIY projects, or hobbies. Doing so helps increase engagement and grow their audience base.
However, there is also a competitive advantage (and currently untapped) opportunity for baby boomers and those in their 40s and 50s to eclipse the social media content of Gen Z and Millennials. This is because boomers and Gen X have the numbers, the knowledge, and the experience in life that young people still need to live.
It is stunning that there aren’t more baby boomers taking advantage of the social media medium to create and monetize content. It’s a gold mine just waiting to be discovered.
I recently began my journey into creating social media content. I find there isn’t a better way to share life’s experiences and knowledge than to create video content.
Your family members, grandchildren, or even great-grandchildren will appreciate that you thought to make a record of who you are for future generations. And, even if you don’t have family, your voice and contribution to your life experiences are valuable to others.
I only wish my grandparents and great-grandparents had such an opportunity. I would have loved to know more about them.
With technology roaring forward, there is no time like the present to fire up the camera and start uploading video content to YouTube, TikTok, or Instagram.
Don’t worry about buying expensive cameras and recording equipment. If you have a smartphone, you are in business.
If nothing else, think of the content you create as a video diary.
TikTok has grown enormously popular among baby boomers due to its user-friendly interface and entertaining short videos.
I prefer longer-form videos on YouTube. Although, in answer to the rise of TikTok short videos, YouTube is now offering “shorts” as well, and they have started to monetize them, which is a great opportunity.
Social media video content is not going away. In fact, we are only at the tip of the spear on the potential for social media content that can be reached in the future.
Another benefit of video content creation is the potential to make a few dollars to supplement your income.
If you are committed to regular video updates and have a way with your audience, your channel will grow in popularity. But you won’t know until you try.
There have been a number of older people who have made it big on YouTube and TikTok. So why not you?
Instagram also offers another great opportunity for boomers. While walking around the Prescott courthouse square, why not shoot some video, snap some photos, and share them on your Instagram page?
Prescott always has something happening around town, such as festivals and concerts. Tell a story with video and photos. I think you would be surprised at how well your social media content is received.
Make sure your posts are creative yet informative, so they stand out from other accounts targeting similar audiences.
Baby boomers are a powerful demographic. There is endless potential for the older crowd to take advantage of the scores of people online from around the world searching for solutions to problems or a good story to make them smile.
Crafting engaging content for YouTube, TikTok, and Instagram effectively engages audiences of all ages and maximizes potential returns.
Crafting Engaging Content for YouTube, TikTok, and Instagram
Creating content that resonates on YouTube, TikTok, and Instagram can seem challenging for those of us who see technology exponentially exploding daily.
It’s challenging to keep up with the ever-changing technology landscape. I am sure many of you have seen the ushering in of Artificial Intelligence or AI. It has taken the world by storm. I never thought I would see this in my lifetime. Yet, here we are.
I am a prime example of a boomer who has grabbed the bull by the horns and is jumping into the social media content arena. Though I’m pretty good with technology and like to keep up with what’s happening, there is still much more to learn.
Learning something new keeps your brain active. In other words, it keeps you young. Research has shown that learning new things improves cognitive function and staves off diseases such as Alzheimer’s and dementia, resulting in fewer cognitive disorders. I’m all for that, aren’t you?
Again, no fancy, special equipment is needed to get started. Just hit that record button on your phone, and you are on your way.
As far as editing your videos goes, you can do that, too. Your phone has features that allow you to edit and post your videos quickly.
Remember that each platform has its distinct set of content creation regulations.
YouTube is great for longer-form videos and short clips, while TikTok is limited to only short clips with fun music or effects you can add.
When crafting video content, baby boomers can let loose and have some fun. I recommend watching all kinds of video content from the younger generation up to the octagenarians (the few you can find anyway), then deciding what style of videos you want to create.
You can optimize your titles and descriptions using keywords related to the topic. People searching online are more likely to find your videos easily on search engines like Google or Bing – helping maximize reach potential.
The important thing is to post your videos and photos. Don’t overthink it. Otherwise, you’ll never do it.
With these tips in mind, you should have no problem creating compelling video content tailored explicitly for different demographic groups across YouTube, TikTok, and Instagram.
A little bit of research into the topics you want to create content for, and you will be a star before you know it.
Maximizing Reach with Social Media Platforms
Social media platforms are a powerful tool for those looking to enhance their lives by sharing their experiences and wisdom with others.
By employing a suitable approach, these platforms can be utilized to extend the reach of your material to a broader audience.
1. Hashtags are an effective way of connecting with your audience that may not already know about you. Hashtags allow users to find relevant content related to their interests easily.
When using hashtags, make sure they are specific and relevant to what you’re promoting. For instance, tagging your posts with #MakingVideoContent or #BoomersCreate on social media sites like Twitter and Instagram is an effective way to make them easier to find.
2. Post regularly – Regularly posting quality content will help keep people engaged with your brand and encourage them to follow you more closely.
Craft posts that compel followers to share with their circles. Try scheduling posts ahead of time so that something new always appears on your feed each day or week, depending on the platform being used (e.g., Facebook vs. Twitter).
3. Engage followers – Responding quickly and positively when someone comments on one of your posts will show that you care about what they think and value their opinion. Reacting to viewers’ comments can also spark ideas for additional video content.
4 . Influencers – An established following can help spread awareness about who you are and what you offer as a social media content provider. You could become known as an expert in your chosen social media content niche. Enough to be considered an influencer.
Leveraging Video Content to Connect with Your Audience
1. Leverage social media platforms like YouTube, TikTok, and Instagram to create engaging content that resonates with the younger crowd.
You would be surprised how much the younger generations appreciate social media content posted by boomers.
Stop letting people tell you you are too old to start a YouTube channel or out of touch. It’s just not true. Consider creating short video topics to offer insight into how a young family can save money and other issues important to younger generations.
You don’t have to look like a movie star, either. I know it can be intimidating to see all the young faces on YouTube and TikTok. Remember, beauty comes from within, and you have unique experiences to share.
Take advantage of the opportunity to do something new and exciting with this season of your life.
2. Use visual storytelling techniques such as animation or live-action footage when creating your video content.
And don’t forget to utilize humor where appropriate while still staying true to your message—this will help make it more relatable and entertaining for viewers of all ages.
3. Once you’ve created your video content, it’s time to get it out there. Don’t think about it. Just do it.
Keep track of analytics associated with each post – likes, comments, and shares – so you can see what type of response your videos get from viewers.
If specific videos seem particularly popular, consider producing similar ones to keep up the momentum.
Also, look into targeting specific age groups when promoting posts; this way, you know exactly who sees your messages and whether they resonate.
Don’t neglect the power of personal recommendations – inquire if those close to you will pass along any new clips within their circles.
Baby boomers are a valuable asset to any social media platform.
Given the opportunity, the baby boomer generation has immense potential for creating impactful content online.
How about it? Are you a baby boomer or someone in your 40s or 50s that would like to begin creating social media content? We would love to hear from you.